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GEICO Under Fire

As I'm sure you may have heard, GEICO's been getting some heat lately due to their practice of using occupation and education level to determine a driver's insurance rates.

Last week RiskProf posted about a similar situation after a Bill in New Jersey was introduced banning the practice of using occupation and education level to determine premiums.

Prof argues that:

Insurers are going to mine their data to find those variables that are statistically related to higher risk and use this information to discriminate between expected high and low risk drivers. This is legal and this is discrimination. We forget that it makes the better drivers have lower rates.

Prof also equates the occupation/education underwriting to that of charging young males and people with poor driving records more for insurance.

I posted a lengthy comment regarding my feelings on the subject here (sadly, I never got a rebuttal from RiskProf) but the jist of it was that I tend to disagree with companies like GEICO that incorporate these kinds of factors into underwriting.

My opinion goes as such: I agree that bad drivers should pay more for auto insurance and I understand the risks associated with, say, elderly and violation-prone drivers. However, I think companies like GEICO cross a delicate line when they start charging folks with a GED that earn minimum wage more for auto insurance. And (unfortunately,) the current caste system in the United States still finds minorities receiving less education and working lower-paying jobs as a result. Consequently, it appears many of these folks are paying more for car insurance because of their job title rather than their driving history.

But how much more are lower income drivers actually paying?

As I stated to Prof, I recently came across an article in the Star-Ledger (of Newark, NJ) which found that a 30-year old single, male lawyer would pay about $1,690 per year for auto insurance, while a 30-year old single, male janitor (with the same driving record) with a high school diploma would pay over $2,800 per year.

Now that, I just don't get. I'm sure it works out well for a lot of drivers, but it seems to me that companies like GEICO are squashing the little guys and I'm not cool with that. Come on. We've all seen Hoosiers. We all like to root for the little guys, ahem, and gals.

But as much as I disagree with the practice, I know I am but a lowly copywriter and probably look at this issue from a different prespective than an insurance agent. So. Post your comments please, as I'm eager to hear what you all have to say.


[Bonus Links]: I couldn't find the reprint of the Star-Ledger article, but this recent MSN Money article highlights the findings. CNN Money also has a worthwhile article on the subject (GEICO-related) here.

UPDATE: I was just fowarded this related article from the Motley Fool. Good points. Check it out and get back to me.

Comments

Hi Megan. I enjoy reading your blog. I disagree with you a little bit. The newspaper article is a bit unrealistic. I don't think you will find many cases with that stark of a difference for the following reason. Insurers use many differnt criteria to rate their risks. I can't believe that occupation and education are the top 2 risk classifications. I suspect that driving record, car type, mileage, age, and gender are all really important and that the education and the occupation have marginal (but statistically significant) contributions to the price of insurance. The quotes that were in the paper were likely assuming that all those other factors were held to be the same. Only if that was the case would we would see price differences like the ones shown in the newspaper. In addition, no one has to buy insurance from GEICO. There are other companies and if they provide a better price than GEICO, then people should buy from them. It is a free country and no one is forced to buy insurance from a company that gives a price that is too high compared to the competition.

At long last!

Thanks for your comment—you made a few valid points, the most important of which is that nobody is forced to buy auto insurance from GEICO.

However this points to a larger issue, which is that most people have no idea how insurers determine their rates and/or if their social status (for lack of a better term) has anything to do with their car insurance. I imagine if/when consumers wise up a bit more, these types of issues will become more mainstage and not just the result of a big name (GEICO) making headlines.

Nonetheless, you shed some light on the issue and I thank you for your comment. Hope to see you back soon.

Nobody may be forced to buy auto insurance from them, but their very prominent ads are are enticing ... especially to those who are on a tight budget. I am a school bus driver; hence in the realm of a lower income job. Even though we are considered to be some of the safest drivers we get no credit for this. We are required to have extensive training, take safe driving courses, and have both P & S endorsements on our licenses. Our rates still reflect the higher bracket due to our lesser income. This is totally unfair. Anyone with a CDL should have lower rates. The laws to retain that license are much stricter, we are trained to drive defensively and yet we get no reduction whatsoever. I think it is wrong!

Debby,

Thanks so much for your comment—you make a great point and I'll address it on the blog today.

Also, I think you have a admirable job. I was a school bus kid, and years later, Larry and I still have friendly conversation when we see each other. :)

Geiko sells low cost policies to unwary senior citizens who don't relize that a $5000 liability limit won't pay for hardly any damage to another vehicle. It may be legal but is sure is unethical.

If you think all of the above is horrible, you would not believe some of the practices I have witnessed as a recent former employee. The underwriting of new polices is just the beginning. It is another story when the customers actually have to use GEICO and file a claim. Then there is the pressure they put on the claims adjusters that have to settle the claims.

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