As reported previously in this blog, St. Paul Travelers recently began offering its hybrid-driving customers in a handful of states discounts of up to 10 percent.

Well, apparently the move has been well-received amongst customers, as Travelers has now qualified hybrid drivers in six more states for the auto insurance discount. Welcome on board Alabama, Mississippi, Nevada, Kansas, Tennessee and South Carolina.

Why is the company encouraging drivers to purchase hybrids? Mostly for financial reasons, I suspect. Research shows hybrid owners tend to be mature, experienced drivers less likely to file auto claims—in other words, they're the cream of the crop for insurers.

I wonder if other auto insurers will follow suit. What do you think?

Check out today's Insurance Journal story for yourself here.