Oh, Lord.

I'm sure you've all seen or heard about this, but just for effect here's the headline: State Farm has announced that it is the first P&C insurer to help sponsor a "major film promotion".

CARS is the latest Disney-Pixar flick, which will hit theaters this June. State Farm's CARS promotion is officially underway this week with the launch of the "State Farm Countdown to CARS" giveaway.

Participants can go to the State Farm website and enter to win one of 25 Red Ford Mustang Coupe Deluxe cars. The company has a couple other promo gigs (as they say in the business) coming up, including some TV ads and the "CARS Road Trip '06" tour, all of which you can read about here.

"We are thrilled to have State Farm as a promotional sponsor for Disney and Pixar's CARS," said Cherise McVicar, senior VP of Buena Vista Pictures Marketing. "They have a passion for this film and their philosophy of keeping drivers and passengers safe is a great message that will resonate with consumers."

Well done, State Farm. I'm much more excited about this than I was about the GEICO Gecko hitting the silver screen. I think this all leads to a very obvious next question, which is: When will InsureMe get in on the film glitz and glamour?

And to that I say, in due time, friends. Good things come to those who wait. :)