The Sue-Happy Gecko is Back!
April 24th, 2006 by Megan Mahan
Nice little post from AdJab today (courtesy of James at the InsureMe Affiliate Blog) about GEICO. Apparently the lizard-loving company’s pants are in a bunch over a radio ad run by New York’s Tri-State Consumer Insurance Company.
[...] the Tri-State Consumer Insurance Company, is running a sixty-second radio ad which features a gecko very similar to the Geico gecko telling listeners about great car rates. Unfortunately, before the gecko can really say anything, we hear the sound of a car running over him and another voiceover telling us that Tri-State has great rates without the superfluous cartoon characters.
Now GEICO has filed a suit against Tri-State, saying that the radio ad confuses consumers into thinking their gecko mascot is affiliated with Tri-State.
Man. GEICO must really think consumers are stupid. Not that we haven’t heard the consumer confusion song and dance before.
