There's quite a lot of ol' Megan's plate today, so I'm going to save my lengthier post for tomorrow, and for this afternoon, point you in the direction of John Winsor's blog, Under the Radar.

Winsor, who authored Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business (and most recently, SPARK: Be More Innovative Through Co-Creation) recently revisited his analogy that engaging customers is a lot like surfing.

Yes, surfing. Check out said post here and see why we keep a copy of Winsor's books in the InsureMe library. :)