As insurance sales agents, I'm sure many of you are always looking for new and innovative ways to market and spread your message to consumers. And recently, the somewhat new subject of marketing to consumers via text and video message was given the spotlight in this article by Scott Springer, detailing how and why marketers could benefit from sending text messages to consumers.

I wrote a rather lengthy post on the subject over at the InsureMe Insurance blog [which is geared towards consumers] earlier this week, but it occurred to me last night that I should really pass this information on to you guys and gals.

Why?

Because I want to share with you the thoughts and opinions of consumers (myself included) who say that text marketing is extremely bad form. It's my hope that in helping you avoid pitfalls like text marketing, you can spend your valuable time on marketing that brings in new prospects instead of driving them away.

Check out this must-read post [!] and related comments here. And for more worthwhile marketing tips, check out the Insurance Marketing section of our Agent Resource Center.