I've been paying a lot of attention to Kim Klaver lately because of her insight and ability to tactfully pose questions that challenge the sales community. Oh, and she's a girl, which you don't see a whole lot of in the professional blogosphere. I dig Kim Klaver. And so should you. Okay, moving on...

In one of her recent posts, Klaver asks, "Will you be embarrassed that you sold this?" To illustrate her point, she cites Seth Godin's recent interview with the Electronic Recruitment Exchange (ERE) during which he said:

[...] What I say to marketers who are stuck selling third-rate widgets in shrinking markets is that they should leave. Because when 10 years from now you're no longer at the company, no one's going to want your explanation that the stuff you marketed for all those years wasn't worth marketing.

But I'm not selling widgets, you say. I'm selling insurance. Right. But, in 10 years, will you be embarrassed that you sold insurance? Or that you sold insurance for ABC Company? Klaver continues by saying, "While Godin is referring to big companies in this interview, the same principles apply to us. In the end, we all have to live with ourselves and you may be asked to account for what you did today."

I'm not a big fan of saying something is good "food for thought", but I'm afraid the age-old cliché is spot on this time around.

[RELATED KLAVER POST]: For Love or Money? (This one's a goody, too.)