I discovered a new blog today, by way of the SeedsOfGrowth weblog. I've been reading old posts for the last twenty minutes. That may not seem like a long time, but I read fast and I can assure you that in twenty minutes I've decided that this Pearson guy hints on some worthwhile points.

So for today's post, I'm going to throw you over to Pearsonified to check out his recent post about marketing to a new generation. It's a tad lengthy but organized nicely into subheadings which makes it easy to read.

My favorite passage:

For years, the youth has literally defined itself in niches, and now?

The niches are king.

I like this passage in the context of niches in general. As an insurance sales agent, you probably find yourself targeting one specific demographic over another. Maybe you prefer to write Boomers. Maybe you prefer those of retirement age. Maybe you prefer students. Whatever it may be, it seems we all carve out a professional niche one way or another. And while the main theme of Pearson's post is that sales professionals need to wise up about selling to future generations, the big take-away for me was that maybe sales professionals should look at targeting prospects outside of their usual sales niche. It seems to me that complacency might be one of the biggest threats to long-term professional success.

Scary as it may seem, think of the potential! Check out Pearson's post, and for more sales fodder check out these articles from the Agent Resource Center:

• Reaching the "Hip" Group: Marketing to Generation Y


• Selling to Baby Boomers: Debunking the Myths


• Marketing to Female Baby Boomers: Growing Numbers Require a Different Approach