Tiffany left a great comment under our recent post, Need Prospects? Give A Little [More]. (Be sure to check it out if you need a refresher.) Tiffany's comment goes as follows:

Good article, but I would have liked for him [marketing consultant, John Graham] to connect the ipod, starbucks, sieko, etc. scenarios to insurance. What can agents do? We can't offer freebees if our parent companies don't offer them?

My thoughts go something like this:

Insurance companies need to get it together. They are consistently picked on by analysts as lagging behind in technology, marketing, etc. In fact, recently the Insurance Journal reported that top insurance companies are still missing the mark when it comes to their homepages [more on this later, possibly.]

But insurance companies can't "get it together" at random. They need someone like you to do their homework, get peers to rally around forward-thinking ideas and pitch these ideas to the management team.

This is just one of the ways that we at InsureMe improve our processes—from big things like our business model to the smaller day-to-day things like the physical space in which we work.

Be the spark that ignites innovative change; other people will certainly gravitate towards new and inspiring improvements. And while the insurance industry may be slow to change, remember that those who step out of the box first are likely to carry significant weight in the marketplace.