I'm fairly sure that many of my posts here at the InsureMe Agent Blog have said something along the lines of, "do it before your competitor does" or, "make the change before the competition does."

I realized this afternoon that I've lost focus a bit.

Yes, you always want to supersede your competition. It's insurance sales—that's the nature of the beast. But this recent post from Creating Passionate Users snapped me out of the competition funk. Because it's not all about the competition. In fact, it's not even remotely all about the competition. It's about providing a rewarding and memorable experience for the consumer.

So take a look at the Creating Passionate Users post, see if you can draw some parallels, and try to realign your focus...keeping the competition on the periphery, of course.