Read and loved this recent article by BusinessWeek Online. The article, entitled "How to Hit a Moving Target," has some great advice for business folks in any trade, though I think some points could be particularly well-absorbed by the insurance industry (for example, "Don't Just Get Bigger, Get Unique").

I could paraphrase for you, but to the detriment of the article. Check it out here, and prepare to be inspired.

[Related post]: Ignorning the Competition