To be a successful insurance professional, it is important to set goals and achieve them. I read this article by Bill Bachrach via Insurance News Net that provided an interesting approach to setting appropriate goals. This approach is referred to as the "Most Program." According to Bachrach, adopting this program will help you reach goals that are important to you and also reach them faster.

The basic idea of the program is to be moving toward your goals "most" of the time so that you can actually be successful in what you set out to do. For example, if you set the expectation that you will set 60 appointments in a month and you spend only two days each week contacting leads, chances are you will fall short. It's definitely a let down when you don't hit the mark.

The article also asks the important question: what is drives you to reach your goals? Think about the reasons behind this goal and if they are not important to you then you might need to reconsider what you are working towards. It is much more enjoyable to work on something that you are passionate about... and you'll likely find that it yields much more productive results.

The article has some great information, especially if you are like me and struggle a little when goal setting time rolls around. Give it a look and let me know how it helped!