I found a great article today by way of the Insurance Journal regarding young people and a lack of health insurance.

IJ reports that a whopping 13.7 million young adults (ages 19-29) are uninsured, consequently making young adults the largest uninsured demographic in the U.S.

While experts conclude that no single factor is responsible for the phenomenon, Jeff Bontrager of the Colorado Health Institute suspects that a lack of health benefits in the workplace is mostly to blame.

"We suspect that younger adults work for employers that may be less likely to provide insurance," says Bontrager. "There is also the possibility that younger adults decide not to pay for coverage because of this healthy/invincible mentality."

Any way you cut it, young adults can be a rewarding sales niche to pursue. But how do you reach young prospects—especially when they have the mindset that health insurance is both unaffordable and unnecessary?

We've got a great article in our Agent Resource Center about twenty-somethings and what you can do to reach out and insure somebody.

Check out: How Insurance Agents Can Reach Generation Y

Back with more tips and news on Monday; have a great weekend, everyone!