As you've probably noticed, we've been making a fair amount of videos here at InsureMe. Of course, when you're making videos, you end up watching quite a few, too.

The following video has quickly become a favorite here at the office:

What's this have to do with insurance sales? Well...everything, really.

Just remember that clients and prospects are people, too. And while I'm not necessarily suggesting that you hug every contact in your address book, treating someone with love is not only a great way to build a strong working relationship, but it affirms in others the importance of paying it forward.