[image courtesy of gapingvoid.com]

I suspect that most people would say this cartoon doesn't apply to the insurance industry. I suspect that most of those people would say it's because insurance is dry, complicated and one of life's necessities that no one likes to talk about or spend money on.

I say these things because it's what I first thought when I saw it.

But then I remembered a conversation I had earlier this summer with a friend of mine. We hadn't seen each other in a couple years, and somehow, at three in the morning, we were talking to each other about the benefits at our respective jobs. And after ten or fifteen minutes we paused, looked at each other, and I said:

"I can't believe we're talking to each other about 401k."

Then, this morning as I met with my insurance agent, he talked to me about a variable universal life insurance policy. I'm young and healthy now, and could lock in a great premium rate while building cash value for the future.

Clearly, these are two products that I will talk to my friends about. And no, life insurance isn't as sexy, as say, my new digital camera, but when the marketing has been done and the benefits [to me] are made clear, I'll talk about it. And that, my friends, is good news for you.