How's Your Website?
Good post today from Stephanie Diamond over at the Marketing Message Blog, where she talks about the revenue-driving importance of a strong website. This subject isn't exactly new here at the Agent Blog, but it bears repeating.
People are not only looking at your website, they're depending on it. They're counting on the fact that it's functional, answers their questions, and can put them in touch with a human if necessary. And the presentation matters.
So yes. Be proud if you have a website (that's half the battle!). But keep in mind that a site is not like a book, presentation, or film. There is no definitive ending; it needs continual work and improvement.
Take a look at Stephanie's post to see why your site is the "welcome mat" of your business.
[Related posts]:
Insurance Industry Lags in Website Performance, Says New Study
Increasing Your Web Presence: Distinguishing Right from Wrong
