The final cut of our latest InsureMe video wasn't ready when I left work last Friday afternoon, but it is ready now, and gaining traction on YouTube.

If you've watched the video, you know that it marks the final days of the InsureMe Insurance Blog.

Why slay the Insurance Blog? (Technically 'slay' isn't true to form—it will still be there and we may still use it.) In short we realized that no one wanted to read about insurance every day. We also realized that, even for a team of highly-trained copywriters, finding something consumer and insurance-oriented every day was quite a challenge.

Duh, you might be saying. We could have told you that. Yes, you could have. But we needed to see whether a blog would help us make our insurance mark on the Web—whether we could become remarkable, a purple cow—and distinguish ourselves from our competitors.

Purple we did not become with the Insurance Blog, but calling it a failure wouldn't be accurate either. The blog allowed us to flex our insurance grey matter, better hone our writing skills, answer consumer questions, experiment with videos, and ultimately, figure out what would work (and what wouldn't) in our competitive space when it came to reaching insurance shoppers. It also became a measuring stick of success for our other blogs, this here Agent Blog and the Affiliate Blog. (Which are doing quite lovely, we're happy to report.)

So, yeah. We had to call it a day and move on with new innovative ideas. We’ll be focusing our efforts even more intensely on the Agent and Affiliate blogs, as well as our videos, most of which will be showcased here every Friday.

So without further ado, check out our sianara to the Insurance Blog. It’s worth a viewing or two, I think. Especially if you have a penchant for wigs, off-key singing and CEOs who shed articles of clothing in the name of video making.