« Mutual of Omaha to Enter Banking | Main | Quit Closing »

Thinking Of Starting Your Own Agency?

Nice post over on Guy Kawasaki's blog about the modern day business plan—which, in some cases, may include not having one. He highlights some findings from a report as published in this Wall Street Journal article:

This study examined whether writing a business plan before launching a new venture affects the subsequent performance of the venture. The data set comprised new ventures started by Babson College alums who graduated between 1985 and 2003. The analysis revealed that there was no difference between the performance of new businesses launched with or without written business plans. The findings suggest that unless a would-be entrepreneur needs to raise substantial startup capital from institutional investors or business angels, there is no compelling reason to write a detailed business plan before opening a new business.

Is the "just do it" attitude right for agents starting their own agency? On the one hand, I think so. There's something to be said for being nimble and not obsessing about the process. And what's that they say about the best laid plans?

And yet, I think there is a fair amount of consideration to take if you're thinking of starting your own agency. We've got a pretty comprehensive article in the Agent Resource Center about starting your own agency, and I still feel that those tips are important for getting a new business off the ground.

Nonetheless, I do like Kawasaki's tips for a modern day business plan, some of which include:

  • Use the business plan exercise to get your team on the same page
  • Keep the plan short: 10 to 20 pages
  • Spend no more than two weeks writing it

And, "don’t draw the wrong conclusion from this study: 'Analysis, planning, vision, and communication are unnecessary.' This isn’t true."

Take a look at Kawasaki's full post here; it might just be the fodder you need to jumpstart your business plan!

Comments

I read that the other day. I love his blog. When I started swiftrate a year ago and didnt walk in with a business plan I would have had only my credit and other financial history to stand on. They really do look at those business plans and if it give a simple mission or direction your organization is going in they are more likely to help you. I also had a Kimberly Clark ad exec look over mine and help me revise it. Getting professional feedback was definitely a plus!

Great feedback here, Aaron. I definitely think you can benefit from scaling back the complexity of a business plan, while still putting some serious thought into the vision for whomever you're presenting it to. Best of both worlds, as they say.

Post a comment