Last week, Landing The Deal gave a nice recap of an old Seth Godin post on being remarkable in sales.

In a list of 10 tips for setting yourself apart from other people in your sales space, this one was my favorite:

What's fashionable soon becomes unfashionable. While you might be remarkable for a time, if you don't reinvest and reinvent, you won't be for long. Instead of resting on your laurels, you must commit to being remarkable again quite soon.

I think this is especially fitting for the insurance industry, which tends to be slow to change. But today's consumer moves fast—it's important to be nimble so that you can stay ahead of the pack.

It also brought to mind a quote from this post on Noah Brier's blog:

"I guess the bottom line [...] is that if you don't cannibalize your business, someone else will."