Insurance Discounts for Drivers with GPS
Yesterday, Springwise picked up on recent Dutch findings which reported that drivers using GPS systems has a positive effect on road safety.
Part of the research focused on data collected on 115,197 drivers of lease cars. Those without PNDs [personal navigation devices] had a 12% higher rate of damage incidents, and damage costs were on average 5% higher.
Additionally, research showed that drivers using GPS systems were more relaxed behind the wheel, were less distracted, ignored fewer traffic signs and felt more in control.
Dutch Insurer Delta Lloyd is paying attention to these findings, rewarding policyholders with TomTom brand GPS systems a 10 percent discount on their auto insurance.
I continue to be encouraged by European insurers who offer such innovative incentives to their policyholders. Is it only a matter of time before U.S. insurers follow suit?
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Comments
How interesting is that?!Now that's gotta excite those people out there who are looking for auto insurance in Holland! I bet even those selling insurance of the auto kind are excited about it because the insurance leads they're talking to will be happy to hear that this can save them some money on their insurance. It will be interesting to see how long before it comes to the US!
Posted by: Michaela Roberts | February 17, 2007 04:44 AM
I agree; it's both interesting and innovative. It's my feeling that insurers who continue to offer such discounts—and promote them appropriately—will garner more interest from the general public. And from that new policies tend to follow.
Thanks for your comment, Michaela!
Posted by: Megan Mahan | February 19, 2007 12:47 PM