The Importance of Keeping Your Clients in the Know

Last Friday I posted about the importance of not leaving your clients hanging. The reason—beyond that it’s just a nice thing to do—is that it generates goodwill and often inspires more patience on the part of your customer.
The image to the right depicts a perfect example of exactly what you should be doing for your clients. (Sorry for the poor image quality—it was taken with a cell phone camera.)
Recently, the owner of the building that houses the Agent Blog world headquarters decided to do some remodeling.
For the past week or so, teams of construction workers have been tearing down drywall, ripping up carpet, and in general creating lot of dust and noise. Even through my enormous headphones, which engulf my entire head, I can occasionally hear the sounds of demolition.
Each morning I walk into the lobby of the building to see a new message posted on a dry erase board (the one pictured). The message describes what day will bring—loud demolition, quiet construction, dust, ceaseless banging, etc.
It’s a small courtesy, but it’s one that goes a long way toward building goodwill.








Comments
I will take that a step further.. Update your phone messages daily.. maybe even hourly..
I can't stand a generic message.. Tell me the date so I know you are in today, and then tell me what's happening throughout the day.
I require my staff to update their phone messages, often.
We allow flex time so they are required to update their message when they leave for the day.. I require them to call into the office if they are sick for the day..
We must leave our clients proper expectations.
Keeping our clients informed is so important to retention! and referrals!
peace!
Posted by: Sam Engardio | March 28, 2007 11:37 AM