TV Advertising Made Cheap?
April 9th, 2007 by Megan Mahan
Television advertising. In the financial services sector, it brings to mind two things:
If you haven’t gotten into television advertising, the abovementioned is probably why. You don’t have the funds to launch a campaign of Geico-sized proportions, and you refuse to settle for those nerdy–and still costly–late night ads.
Spotzer is just one up-and-coming company who’s working to make TV advertising affordable for everyone. How does Spotzer cut costs? By creating quasi-pre-packaged air spots that buyers purchase, and then adapt with various images and voiceovers to fit their specific needs.
According to Springwise, Spotzer also keeps costs down by employing the following innovations:
- Using excess spaces at large production studios and creating a batch of commercials at one time–using the same resources (like actors) traditionally required for as single commercial shoot.
- Purchasing unused footage from ad agencies and film schools.
- Accessing the BBC’s image and video archive. (Hello, cool retro images!)
- Creating an online platform to allow freelances and amateurs to contribute footage.
The only immediate caveat I can spot is the potential for creating an advertisement that looks too much like that of a competitor’s. But as both Spotzer and its social media component continue to grow, I think the latter will be less of a problem.
Keep your eye on Spotzer. This is a pretty exciting and inventive space, from which smaller businesses could well profit.
