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What Does Your Email Font Say about You?

As a person who writes for the web, dabbles in web site usability, and has an overall love for pleasing aesthetics, I always chalked up my dislike for crazy fonts to personal preference, much like my love of green olives on pizza.

But I'm not alone, according to a recent analysis conducted by the Wichita State University. In fact, the usability study found that intricate fonts are unprofessional and therefore deemed untrustworthy by the reader of your email, web site or blog.

While some of us find this analysis fairly obvious, it's quite clear that some folks don't. I've received a plethora of emails from industry professionals with borderline hideous email fonts and signatures. We're talking flowery, near-illegible fonts that strain the eyes and hurt the head.

Your best bet?

Can the crazy fonts and stick with a simple Arial or Times New Roman 9 to 11-point font when it comes to electronic communications. Both of those fonts are easy to read in various screen resolutions and web browsers.

For more font analysis, check out the full Wichita State University report.

Comments

I still get those emails too - the ones with cartoon fonts and horrible backgrounds (which my Outlook always mangles) - and from people that I wouldn't expect from (but never from anyone under 30).

So maybe the study WAS useful after all - to quote Oliver Wendell Holmes, sometimes "we all need an education in the obvious."

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