Email Marketing: What Not to Do
Just a quick note on this Tuesday morning:
If you're contemplating an email marketing campaign, make sure your marketing message doesn't actively trick the recipient into doing what you really want.
I received an market-y email about insurance leads this morning. The message, which did not disclose the sender or company name, offered to give me a free demo of their service.
Sure, I thought. I'd love a demo. So I clicked on it. What opened up was a contact information field for EZ Leads.
A little confused, I entered my required information, hoping a demo would still be around the corner. No such luck. Instead I was told a representative would contact me as soon as possible.
Ouch. Luring prospects under false pretenses is never a good thing. It definitely won't earn the respect it takes to gain a new client.
