The Clio Awards are the ad industry's equivalent to the Oscars. Straddling the world of commerce and that of art, many of these ads also skirt the edges of decorum. Still, most (if not all) of the winners are have some element of ingenuity. What’s not always clear about the ads, though, is how well they promote their products or services. (You sometimes get the impression that ad agencies make ads to impress their critics from other ad agencies.) Leaving aside effectiveness, most of this year’s winners shine in one area: they’re entertaining.

This spot from Travelers got a nod for visual effects.