Email can be a great way to get in touch with prospects in clients, filling them in on a new product or gently reminding them that renewal time is near. But how can you make sure your next email campaign generates a few sales leads? Copywriting guru Tom Chandler has a few tips:

1. Don't ignore the subject line (This can determine whether a recipient opens it...or deletes it)
2. "Write tight" (Short chunks of text with pertinent info)
3. Test before you send (Send it to your private email address to see how it looks)

Also important: Let your readers opt-out of your emails and newsletters. As Tom points out, some of it's legal...but most of it's just good marketing.

And, if you really want to have a successful email marketing campaign, hire some professionals. If you don't want to hire a full-time creative team, look for freelance writers and graphic artists that can help you put your next email together.

Read more email tips from Tom here.

[Previously]:
7 Tips for Email Marketing Campaigns
Is Your Netiquette Turning Customers Off?
The Problem with Newsletters
What Should Your Marketing Message Say?
Poor Writing Skills Cost Companies Time and Money