The Future of Online Advertising (FOOA) took place in New York City last week, and Markus over at AU Interactive recently shared his takeaways from the conference.

My favorite notation was one that I think applies to insurance agents using the web to reign in sales leads:

Ryan Carson [founder of Carson Systems, which put on FOOA] gave a great real world presentation on how he advertised the Future of Online Advertising conference and what worked (and didn’t work) for them across many different channels. Cross-promotion with other sites and bloggers worked far better than advertising on high-traffic advertising industry sites. This sort of solidified the point that leveraging personal relationships with people you know and cross-promotion are far better strategies than throwing money at mass advertising channels.

Leveraging personal relationships is something James and I will touch on at HIGH TECC next month, so be sure to tune in. In the meantime, catch Markus' full FOOA recap here.