And while we're pretty stoked about taking the top prize this year (especially after coming in second last year), this stuff really isn't about our awards case. It's about our community. The bigger picture.

At the awards ceremony last week, some of the young people who have benefited from various United Way programs were there, telling their stories and putting a face to the thousands who need a little help. It was really reaffirming to see our collective efforts in action.

I was lucky enough to co-chair InsureMe's United Way campaign for 2007 and will look for these types of opportunities in the future. If your agency isn't actively giving to the community, consider doing so. The gifts are two-fold; you'll find yourself receiving as much—if not more—than you've given. And with a little time and hard work, you'll also gain visibility and build trust with members of your community.

Now that's some good business karma. :)

Visit UnitedWay.org to find a link to your local organization—the UW is a great hub to all sorts of charitable efforts. You're sure to find something that suits your corporate culture.