The Key to Retaining Clients
Here’s an idea that's not new but is worth exploring once again:
Healthy conversation is the key to client retention.
The prerequisite for client retention is knowing where you shine and where you stink. You may think you know, but the chances are good that you don’t have a complete picture. The agents and agencies who encourage conversation are the ones who have the most complete understanding of where they excel and where they need to improve. These agents and agencies have an incredible advantage. The rest fumble around in the dark.
How often do you solicit feedback from your current clients? And what do you do with that feedback? What do you do to spur conversation?







