Firestarter du Jour: Why Aren’t Y’all Selling?
August 21st, 2007 by Megan Mahan
Landing the Deal author Dan Tudor mused about insurance sales today, in which he calls out agents for leaving business on the table.
I go to church with an insurance agent, and he’s never asked me about my home, auto or life insurance. Why not?
Two college friends are insurance agents, and they haven’t ever asked me about buying insurance from them. Why is that?
[...] My office is right next door to a small insurance agency…I watch their four insurance agents walk right past my office several times a day…and in the year that I’ve been there, not one has come next door and checked to see if I needed an insurance quote (business insurance…health insurance…supplemental insurance…they’ve never asked).
At InsureMe, we’ve dealt with the same quandary. We’ve had people come to InsureMe.com requesting to be contacted with quotes–people who are actively looking to buy a new policy–and hear nothing from the agents they’ve been matched with.
If you get a lead, especially if you pay for it, wouldn’t you do everything in your power to follow up with that lead? If you know of people in your life who could benefit from your product, do you not talk to them about it?
Or is business that good?
Fill me in, agents. Fill me in.
