Boy, I'm a sucker for innovation in this industry. That's because:

(1) It's tough not to reinvent the insurance wheel; and
(2) Not very many organizations put enough emphasis on it

Earlier this week, I learned about Safeco's new Teensurance program through Springwise.com, one of my favorite global entrepreneurial blogs, and it fits the innovative bill.

If you're assuming at this point that Teensurance is auto insurance for teens, you'd be right. But Teensurance goes above and beyond the normal auto insurance policy, using:

• GPS technology to keep an eye on youngsters and encourage safe driving
• The "Safety Beacon" that unlocks doors, provides curfew and speed limit reminders, and more
• 24/7 roadside assistance
• Resources for parents and teens

The features and benefits are numerous. I'm impressed. Check it out here and get inspired for new ideas for your agency.