Learning Google Analytics
Google Analytics is a free program that generates comprehensive stats about the people who come to your web site. It's a cool program that we use here at InsureMe on our myriad sites to see who's stopping by, what they're looking at, how they found us, etc.
The factor I haven't considered when previously recommending Google Analytics is that it can be hard to know where to start—afterall, there's so much data! And what does it all mean? How do you use it to your advantage?
Seth Godin points us to a book (and blog) that helps us quickly and easily answer these questions. So if you're new to analytics programs, this is for you.
