Touch point branding means making sure every point of contact you have with your customers is positive, informative and memorable.

Make these common touch points work for you.

Voicemail. It’s been around for awhile. So unless the person calling has discovered a wormhole and time traveled 20 years, they probably know to leave a message after the beep. So what does your voicemail say about you?

I recently called my insurance agent, and here’s what his message said: “Hi you’ve reached Chris. I’m currently with a customer exceeding all of their expectations. What expectations do you have? I look forward to working with you.”

Email. You don’t just receive it on your desktop anymore. People check their mail on a whole slew of gadgets. So, think about technological advances. The new devices are smaller, so your email should be too. It’s all about multitasking, so your emails should be brief and make an impression in a matter of seconds.

Portfolio. It’s all about customized information. If you act as an advocate for the consumer, you are offering something few agents do. Insurance is confusing. Simplify it.

Your business card. Your lasting first impression. Do something different with it. Maybe a picture, bright colors an unforgettable quote. Just avoid the status quo.

As an insurance agent, you are your brand far more than the products you sell, so be a brand that is succinct, meaningful and unforgettable.