Riding the train yesterday evening, I struck up a conversation with a woman who turned out to be an insurance agent. (Go figure.)

Most of our conversation was focused on local sports teams—namely the Rockies, who won 21 out of their last 22 games to ultimately make it to the World Series. (We also talked about how neat it is that you can buy margaritas a Rockies games, but that’s neither here nor there.)

As it often does, the conversation turned to business, and she gave me her unique approach to selling insurance: work only with nice people—not just nice co-workers but also nice clients.

“Property-casualty is a full-time, non-stop job. If I’m going to be called in the middle night, I want it to be someone I want to talk to,” she said. Sounds reasonable to me.

It’s an uncommon niche--selling insurance only to nice people--but I think it’s brilliant. Not all of us can be picky about which clients we take on, but I think it’s something to work toward!