Zuzzid: Sharing Rants & Raves about Insurers
This week, entrepreneurial blog Springwise featured a new site in the UK which allows consumers to share rants and raves about their insurers.
Zuzzid is a forum of sorts, which not only allows registered users to share their experiences, but also totals all the shared experiences to rank British insurers. A price engine also compiles collective data, presenting users with general premium prices for different insurance types.
Somewhat surprisingly, the site belongs to UK insurer, Norwich Union, a company which is of course evaluated by Zuzzid users. Seems like a dangerous move, right?
Sure, it's risky. But it seems that Norwich Union is one of the first insurers to recognize the value of transparency and listening to their customers. Giving insureds an outlet to express their experiences—the good and the bad—also gives Norwich a bit of an advantage in that they're able to keep a pulse on what consumers expect and demand of their insurers. Talk about good market research.
I hope a similar site makes an appearance here in the U.S. Educated consumers make better purchasing decisions, which often translates in folks buying the right amount of coverage. Such sites will also help insurance companies stay on their best behavior. And, if you don't have anything to hide, sites like this may actually boost your business.
Take a look at Zuzzid and let me know what you think!
