Don’t Fear the Internets–Use Them!
November 15th, 2007 by Jeb Foster
Consider this an addendum to Megan’s post on the futility of Yellow Page advertising and the promise of online marketing:
Agents who incorporate new technology into their existing businesses will remain competitive. Agents who use the Internet to market their products will reach a broader client base and expand their businesses, but because most clients value their relationship with their agent, the Internet should not threaten jobs, given that many individuals still prefer discussing their policies directly with their agents, rather than through a computer.
That’s from the Occupational Outlook Handbook, which is published annually by the Bureau of Labor and Statistics, a branch of U.S. Department of Labor.
We harp on the importance of online marketing quite a bit on the Agent Blog, but it’s not out of simple fascination with the new. (We’ll be the first to admit that some of the old-school methods can’t be beat.) We advocate using new technologies because, well, they usually work.
And the best kind of technology is the kind that helps deliver better customer service:
Agents who offer better customer service also will remain competitive. Call centers are another important way carriers and agents are offering better service to customers, because such centers provide greater access to their policies and more prompt services.
