What's Your Email Reputation?
Anyone incorporating e-marketing into their sales and marketing toolkits should undoubtedly be concerned with their email reputation—because a bad rep can negatively impact your delivery rates.
But how do you find out if you're the cream of the crop...or the crud at the bottom of the barrel?
The Messaging Times fills us in: create a free account with SenderScore, type in your domain name or IP address, and voilà—you'll receive immediate feedback about your score. (Scores go from 0 to 100, 100 being the best).
So how'd SenderScore get so darn smart? Here's an excerpt from their FAQ section:
ISPs and filtering companies provide us with data they collect from the receivers of your email. If someone who receives an email from you complaining about your mail to their ISP, by hitting the "Spam" button, for example, we get a report of that.[...] ISPs and filtering companies also report data to us about how you look to them as an email sender. Multiple web mail, cable, and internet providers are currently contributing data to us, and we are collecting over 60 data elements on each of over 20 million IP addresses. Your email reputation is measured across 10+ indices plus a composite Sender Score.
As you're planning your strategies and initiatives for 2008, don't forget to check your e-score!
