Network-theory scientist Duncan Watts, quoted in a recent Fast Company magazine article entitled “Is the Tipping Point Toast?”:

It sort of sounds cool. But it's wonderfully persuasive only for as long as you don't think about it.

Watts is referring to the notion, sacrosanct among marketers, that a few key Influencers are responsible for starting trends. It’s a concept that was popularized by Malcom Gladwell, author of “The Tipping Point.”

Here’s Seth’s take. Here’s Guy’s.

Or just read the article and come up with your own take:

http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html