Smart Glass Denver: A Marketing No-No
January 25th, 2008 by Megan Mahan
We’ve said it before: marketing is a lot like dating.
We’ve all been on bad dates before. We’re especially creeped out by the people who take it too seriously, are too fast or pushy. After all, it’s just a date. A first meeting to see if two people are compatible.
Likewise, when it comes to marketing your services to someone, you don’t want to be overzealous or intrusive. While we may subscribe to the “don’t judge a book by its cover” theory in daily life, it goes out the window when you’re marketing to us, and we’re forming lasting opinions of you based on what you look like and how you treat us.
Case in point: Recently, some friends and colleagues have gone out to their cars at the end of the day and found curious sticky notes stuck to their windows and mirrors.
The note, not surprisingly sounds internal alarms, causing the recipient to get out of their car, guard down, and walk around their vehicle to check for damage.
Of course, there is no damage to the car. Call the number and you’ll reach the culprit–Smart Glass Denver–who is trying to get your business by scaring the crap out of you.
A lot of people don’t like marketing and sales folk. It’s because we no longer tolerate being interrupted. Annoyed. Taken for a ride.
Earn prospects’ trust by respecting their boundaries. Asking permission to market to them. Not triggering their fight or flight mechanisms.
