The Dirty Words You Can't Use in Email Subject Lines
Whether you’re sending out an e-newsletter or simply emailing a rate quote to a new prospect, you’ll want to pay careful attention to one very important piece of email real estate: the subject line.
The contents of a subject line help us quickly discern SPAM from legitimate mail and differentiate between the messages that deserve our immediate attention and what can be pushed off until later.
MarketingProfs has a few pointers to encourage recipients to open your emails—which includes avoiding the following in email subject lines:
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Act now
All words that relate to sex or pornography
All words that related to cures or medication
Amazing
Anything that looks like you are YELLING
Apply now
As seen
Avoid
Be your own boss
Buy
Call now
Collect
Compare
Consolidate
Contains “$$$”
These words are red flags to regular email users and will likely get your message routed to the junk folder and flagged as SPAM. Instead, use descriptive words to tip off the contents of your email to the recipient.
Here are some examples:
Auto Insurance Quote from Xyz Agency
Important Policy Renewal Information
Xyz Life Insurance Premium Past Due
Winter Home Insurance Tips from Xyz Agency
Check out the Marketing Profs post to see the full list of bad words for email subject lines.
