Niche Marketing

Sometimes we cast too wide of a net. Divide and conquer by carving out a niche for yourself, whether it's servicing boomers, college kids, women—or selling only certain types of policies. Try pouring your time and energy into a niche group and see where you end up. You might be happily surprised with the results.
Stephanie Diamond: Not Everyone is Your Customer
Related Agent Blog posts:
How Pinko Marketing Can Help Your Insurance Business
Women-Only Insurance: A New Niche?
13M Gen Y'ers without Health Insurance







