Every agent knows that referrals are the bee's knees.

But it seems there is a healthy debate on how to go about getting them. Should you just ask? Or simply offer the best possible service and hope for the best?

And if the former is the case, how should you ask? Directly or indirectly? And if you go the direct route, how often should you ask?

The best referrals are usually the unsolicited ones. But taking into account that people are busy and forgetful, how should one go about actively generating referrals?