First Impressions
There are a couple lessons to be gleaned from this amazing video, one of which is this: that lady is going places! (Despite being kind of creepy.) The other lesson—the one that’s more suited to our subject matter here at the Agent Blog—is this: the way you say things matters. More specifically, the way you introduce yourself matters. Big time. Observe your own reactions to this video:
Comments
Dude, she reminds me of that hair combing chick from the ring lol
Posted by: Aaron Wallrich | March 12, 2008 02:19 PM
Funny that you should mention "The Ring." I watched it over the weekend. (Utterly terrifying.)
Rule Number One of First Impressions: Try not to project a horror-film vibe. :)
Posted by: Jeb | March 13, 2008 10:47 AM
GREAT JEB!!!! I suppose we all have 7 days to live!!! Is this gal gonna call me next Monnday and start talking to me in 8 different dialects lol
Rule Number One of Blogging: Never kill off your readers with a cursed youtube embed =)
Posted by: Aaron Wallrich | March 13, 2008 03:09 PM
Aaron: No worries. Just be sure to make a copy of the video and you should be good to go. :)
Posted by: Jeb | March 13, 2008 08:56 PM
I think there is too much emphasis on what you say or how you say it. While it’s definitely important, marketing is more important. Because marketing is King. As we all know, you can’t make a penny until a sale is made. The sale is everything in business. The sale is the one and only goal of all business. Our industry has too many salespeople and not enough marketers. Good marketers are rich and salespeople are poor or struggling like Willie Loman in the Book Death of a Salesman. I believe you want to be like Bill Gates or Donald Trump and become true marketers. These men don’t make cold calls and either should you if you have enough marketing programs in place.
With that said, I like programs that are build around some type of outsourcing that are turn-key and can track results. From doing an in-house direct response marketing campaign using headlines and outsourcing with a call center and also use with other lead sources like netquote, insweb, insureme or quoteauction or the newest one my staff found called Kwikselling.com which is building referrals through the mortgage industry, I firmly believe that all agencies should have at least 5 programs in place that are building around a strategy with a roadmap to their goals.
A good marketing program sets all the ground work and establishes that end in a sale. It’s almost like you don’t need a sales force, but instead just good customer service people that are trained to cross-sell and take orders. In the insurance business environment it makes complete since to become a marketer, rather than a salesperson. With that said does anybody else have any good marketing programs they’d like to share?
Posted by: Craig Christianson | March 14, 2008 12:45 AM