Lead Generation and the Three Cs
Duct Tape Marketing blogger Jim Jantsch recently presented a handy matrix for understanding the pros and cons of various lead generation methods.
The three methods he talks about are advertising, public relations and referrals. Each of these, he says, is essential to any business, although the three approaches have their own strengths when looked at in terms of cost, credibility and control—what he calls “the three Cs.”
