Steamlining for Success
Every company has tiny glitches that keep it from running like a well-oiled machine. Streamlining your business not only makes your job easier but makes it simpler for customers to do business with you. So what can you do today to eliminate some of the hoops your future customers may not care to jump through.
Get a web site.
If you don’t already have one, it may be time to invest in a simple, but user-friendly web site for your clientele. Each year more people turn to the internet to make purchasing decisions. Being present on the web lends you a little credibility in a cut throat industry. Try Word Press or Website Baker to create your own. Or hire someone to help you get started and then train someone in your agency to handle the updates.
Web site layout should be simple, clean and easy to navigate. Company information and information articles about your products and services should be easily reached and helpful.
Be easy to reach.
Where is your contact information on your web site? A contact us section should be accessible from the navigation bar at the top and the information should give several options for reaching you.
Once they’ve called, don’t make them go through three or more menus. Try to fit the options into one menu And think about increasing your customer service staff to handle high call volume at certain times of day.Give your customer service staff a break by incorporating an FAQ section that you update regularly with new questions your customers are asking. Many consumers actually prefer to find the answer online instead of calling.
Give more payment options
Are you driving off customers by complicating the payment process? How do you require your customers to pay? If you currently ask them to send cash, check or money order via the USPS, you might be. Many people prefer the ease of automatic bill payment offered by larger insurance companies.
But even a small agency can set up this handy service. Automatic bill pay, or automatically withdrawing the premium amount from the policyholder's checking account not only helps clients avoid the hassle of paper mail but also helps to ensure you receive the payment on time. Automatic bill payment can even reduce your overhead by eliminating many administrative duties.
Offering online payment on your web site makes the process even more convenient for consumers. Learn how to use Pay Pal to take online payments.
People do not like parting with money, so make the process as painless as possible and keep them buying from you.
Don’t let obstacles you can eliminate cause prospects to change their minds about doing business with you. Give your customers a break with a few small tweaks.
