Sundry Links
- The Importance of Client Recognition Or: What You Can Learn from Your Favorite Barista
Do you leave clients in the lurch while you lavish prospects with attention? Thatmight beis a huge mistake. Here's why. - Wondering what people think of your direct mailer?
(If you get a brick in the mail, you'll know.) - Typography for the masses
Seth Godin offers some good tips for amateur typographers—meaning everyone who uses a computer. - 90 percent of voicemail greetings are completely ridiculous
Why waste clients' and prospects' precious time and patience by telling them that a recorded voice is not actually you but is in fact your phone? Why tell them they can leave a message after the beep? Lifehacker implores us to shorten voicemail greetings. [Bonus: Listen to voicemail hell.]
