“Marketing is the tax you pay for being unremarkable.”

Don’t get me wrong—there is a place for marketing. But this quote serves as a reminder that the remarkable don’t need to spend as much time tooting their own horn as the rest of us do. Their clients, customers, coworkers, friends and family members do it for them. The remarkable pay a much smaller “marketing tax.”

Of course, many have crunched the numbers and decided that they’d rather pay the marketing tax than do what it takes to be remarkable. That may, in fact, be the easier route. But it won't be a decision you'll look back on with a lot of pride.

Food for thought.

* Unfortunately, the source of this quote is unknown. I came across it today on 43 Folders.