Cold Calling, RIP?
October 29th, 2008 by Jeb Foster
Caller ID. Do not call lists. A cynical, over-marketed, and increasingly web-centric populace.*
Is the era of cold calling finally over? (For the record, by cold calling I mean calling someone on the phone. Regions of the country define it as going door to door.)
If so, what replaces it? Email? Flyers? Free pumpkins? Messages written in sidewalk chalk? Internet leads?
Or can the proper strategery generate positive results?
Vote below. And then post any thoughts. Go!
* A 2007 Jupiter Research study revealed that 72 percent of auto insurance buyers used the internet to help them purchase a policy.
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