Daily sales & marketing tips for insurance professionals

Questions? Call (800) 467-8736

Spatulas and Pet Rocks

December 2nd, 2008 by Jeb Foster

Here’s a helpful reminder that may bring added conviction and confidence to your sales pitch:

You’re selling a product that everyone actually needs.

You’re not selling a clear malt beverage or mobile treadmill. You’re selling insurance—the cornerstone of sound financial planning, the best protection from the often cruel and costly whims of man and nature.

There’s more. Insurance is complicated as well as essential. You are in a unique position to help people understand it. You are a provider of a valuable service.

It’s easy to forget that, and when you do, it’s common to lose confidence in what you’re saying, stop believing in what you’re selling.

So remember – your job is helping people.

Tags: ,

Share & Enjoy:

Leave a Reply