Tweeting about Insurance
February 18th, 2009 by Jeb Foster
Twitter is a web application that let’s people share tiny snippets of information about themselves with friends and family. (Some call it microblogging.)
Twitter’s search engine is particularly fascinating because it lets you take the collective pulse of thousands of people—in real time. So if you ever want to get into the head of the average consumer, just do a Twitter search on “insurance.” You’ll get a ton of results—and they’re fascinating. People have passionate feelings when it comes to insurance. As you might guess, a lot of them are negative. But it’s equally clear that people understand the importance of having adequate coverage.
Anyway, do a search for yourself and see what people talk about when they talk about insurance. (I don’t recommend starting an account unless you’ve got above-average time-management skills. Twitter is famous for its addictive quality.)
Tags: Twitter
